Down -> Pepsi - Cola Analysis 다운 

 

Intro ......

 

Drink Pepsi` 19931994: `Right Now` 19971998: `Generation Next` 19981999: `Its the cola` (100th anniversary commercial) 2003: `Its the Cola” 20062007: `Why You Doggin` Me`/`Taste the one that`s forever young` 20072008: `More Happy`/`Taste the once that`s forever young` (Michael Alexander) 2008: `Pepsi Stuff` 2008: `Pepsi is #1` Тv commercial 2011present `Summer Time is Pepsi Time` 2011present `Born in the Carolinas` 2012: `Where there`s Pepsi, just like the world’s favorite beverage, North Carolina,Pepsi Co acquires Tropicana Products from Seagram Company Ltd in 1998. 01 Introduction History of Pepsi’s logo The Pepsi logo, there`s music` used for the 2012 Super Bowl commercial featuring 2012: `Change The Game` 2012: `The Best Drink Created Worldwide` 2013: `Live for Now` used for the 2013 Super Bowl Halftime show commercial featuring.Pepsi - Cola  ......

 

 

Index & Contents

Pepsi - Cola Analysis

 

Pepsi - Cola Analysis

 

 

Brand management

Pepsi - Cola

 

 

01 Introduction

02 Pepsi brand Analysis

03 Failure case

04 Competitor Analysis

05 Problems Analysis

06 Suggestion

Contents

 

01 Introduction

History of Pepsi

 

Pepsi was first introduced as `Brad`s Drink in New Bern, North Carolina, U.S.A, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold.

Pepsi is a carbonated soft drink that is produced and manufactured by Pepci CO.

it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961.

Pepsi Co acquires Tropicana Products from Seagram Company Ltd in 1998.

 

01 Introduction

History of Pepsi’s logo

 

The Pepsi logo, just like the world’s favorite beverage, has evolved over a long period of time and has become an all time recognizable logo across the planet.

The Pepsi logo is three dimensional in nature. It comprises of a globe painted with two completely opposite colors complimented with a swirl in the center that separates the two disks of the globe.

The beauty of the Pepsi logo is hidden in the use of two distinct and contrasting colors.

The new design featured a “smile”, with a less formal rounded lowercase typeface

 

01 Introduction

Slogan of Pepsi

 

19391950: `Twice as Much for a Nickel`

1950: `More Bounce to the Ounce`

19501957: `Any Weather is Pepsi Weather`

19571958: `Say Pepsi, Please`

19691975: `You`ve Got a Lot to Live, and Pepsi`s Got a Lot to Give`

19771980: `Join the Pepsi People (Feeling Free)`

19801981: `Catch That Pepsi Spirit`

19811983: `Pepsi`s got your taste for life`

19831984: `Pepsi Now! Take the Challenge!`

1989: `Pepsi. A Generation Ahead`

1992:`The Choice Is Yours`

19921993: `Be Young, Have Fun, Drink Pepsi`

19931994: `Right Now`

19971998: `Generation Next`

 

19981999: `Its the cola` (100th anniversary commercial)

2003: `Its the Cola”

20062007: `Why You Doggin` Me`/`Taste the one that`s forever young`

20072008: `More Happy`/`Taste the once that`s forever young` (Michael Alexander)

2008: `Pepsi Stuff`

2008: `Pepsi is #1` Тv commercial

2011present `Summer Time is Pepsi Time`

2011present `Born in the Carolinas`

2012: `Where there`s Pepsi, there`s music` used for the 2012 Super Bowl commercial featuring

2012: `Change The Game`

2012: `The Best Drink Created Worldwide`

2013: `Live for Now` used for the 2013 Super Bowl Halftime show commercial featuring.

 

02 Pepsi Brand Analysis

[ Brand Hierarchy- Pepsi ]

Coke

carbonated

Not carbonated

 

Company brand

 

Family brand

 

Individual brand

 

Brand mental map - Pepsi

2등

콜라

펩시맨

파란색

태극 문양

코카콜라

한국

류승룡

싼 가격

저가 이미지

피자

치킨

 

02 Pepsi Brand Analysis

 

02 Pepsi Brand Analysis

 

02 Pepsi Brand Analysis

[ Brand Equity - Pepsi ]

 

02 Pepsi Brand Analysis

[ Brand Resonance - Pepsi ]

 

03 Failure Case

There were too many failed coke!

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